The Workshop

POST CONFERENCE WORKSHOP
Driving factors for a multi play strategy
Thursday, 19, June, 2008
Led by:	Jose M. Caballero International Marketing Manager Trend Communications

About the workshop:
	The workshop is designed to give an insight into the concept of multi play, IPTV and related technologies. It will discuss the strategies behind multi play deployment, new market opportunities and define the most appropriate business models for each market conditions.

Workshop agenda
8:30	Registration
09:10	Session1: Examining new market opportunities and assessing evolution strategies Business redefinition Interactivity to differentiating commodities IPTV business models and next generation IPTV Laws, regulations and property rights
10:00	Session 2: Converged applications Creating the converged network Evolution of broadband access deployment strategies Migration towards IP centric solutions
10:50	Coffee break
11:20	Session 3: Managing customers quality expectations Ensuring first day success Implementing effective assessment mechanisms Service assurance versus trial/error Content and service revenues
12:30	Close of workshop

About your workshop leader:
Jose M. Caballero	Jose M. Caballero, (jose.caballero@trendcomms.com) is M.B.A., holds a B.Sc. and an M.A. in Computer Communications, has worked at IBM (1984-94) as Project Manager, UOC University (1995-97) as Telecommunications Director, and at Trend Communications (1997-07) as International Marketing Manager. JMC has designed, brought onto the market, and supported telecommunication solutions since 1984. He has published six books in the US, UK and Mexico, and multiple articles about telecom technologies and strategies. Jose is frequent speaker at international events.
Trend Communications	Trend Communications is an international company supplying handheld test equipment and on-line monitoring systems to the communications market. Trend’s solutions are intended to cover any business based on wired access, photonic transmission, metropolitan, core and mobile networks delivering data, voice, video and connectivity services including: Carrier Ethernet, NG-SDH, ADSL2+, VDSL2, IPTV, VoIP and VoD. Trend is part of Ideal Industries.