The Programme

Programme Day One Tuesday, 17 June, 2008

Registration

Opening remarks from the Chair

Creating successful business models and developing strategies to achieve customer buy-in

Addressing the multi play multimedia environment

• Analysing different business approaches
• Finding the right position in the complex value chain
• Solving the compete versus cooperate dilemma
• Real case studies from the Italian landscape

Examining the opportunities for new value added services in a converged world

• What are the new services on the top of traditional TPS?
• Examining the advantages of converged services
• Specific focus on image based services

Morning refreshments

Integrating mobile service in a multi play offer through an MVNO approach

• How a fixed operator or an ISP can integrate mobile in its offer?
• How to leverage on its existing assets and what value added services to offer?
• How to reduce investment and time to market by using an MVNE (MVNO Enabler) partner?

Competitive multi play product pricing - selling multi play products to end users

• Pricing multi service bundles to add customer value
• Pricing services competitively whilst maintaining profitability
• Determining strategic pricing models for the bundled products

Lunch

Analysing the key the factors for a successful IPTV and multi play roll-out

 Identifying the driving forces for multi play services

• Identifying customer interest in multi play services
• Examining what services appeal to the customer
• Communicating complex technologies in a simple way
• Developing strategies to achieve customer loyalty – driving take-up and usage of multi play services

Rui Alexandre Mascarenhas
Project Manager,
Multimedia Services
Sonaecom

Music and TV on a converged scenario

• “It’s digital stupid”
• Value chain, players and gate keepers
• Digital rights (miss)management
• Interfaces, screens and applications
• Stream and download
• From TV to Mobile to PC
• Long tail and the promise of everything, everywhere, anytime
• Snack culture – “you have 5 minutes...”
• Web 2.0
• “Show me the money!”

Afternoon refreshments

Challenges for offering IPTV and multi play services in the Nordic market

• What is driving the take-up of bundles in Scandinavia?
• Analysing TV and bundling opportunities for broadband operators
• Identifying network challenges for real-time traffic with QoS
• Examining TeliaSonera’s strategy and offering for IPTV and triple play

 Interactive panel discussion: Identifying the trends in multi play service innovation

• What is the best combination of services to drive ARPU?
• What will be the killer multi play applications?
• Identifying the KPIs and benefits from the new business models

Closing remarks from the Chair and end of Day One

Programme Day Two Wednesday, 18 June, 2008

Registration

Opening remarks from the Chair

Delegates will be able to attend three one-hour roundtable discussion groups from a selection of key topics. Each session will be chaired by an industry expert who will facilitate an exchange of opinions, essential experiences and learning related to a current aspect of multi play offerings and product innovation

Lunch

Social Networking, mobile and converged telecom

• Social network before convergence
• Generation “C” (for content) – are you building strong content capabilities?
• Monetising social networks and converged services

Ensuring the best experience for the customers (end users)

• Understanding content as a service differentiator
• Coping with bandwidth-heavy content services
• Delivering content in the most user-friendly way

Afternoon refreshments

Enabling interactive and personalised converged multimedia services

• Interactivity and personalisation are perceived as significant feature for multimedia services
• Reality of the convergence for provisioning multimedia services
• Benefits for network operator, service provider, content provider and user
• The potential of the IMS as NGN platform
• The Media Interoperability Lab at FOKUS as a case study

Closing remarks from the Chair and end of Day One